I can’t not see it.
I notice the workaround, the bottleneck, the unnecessary step, the handoff everyone quietly hates.
My gut tells me where to look. Then I go find the evidence.
25,000 kids · 10 locations · one day
Rain changed the plan. Ten teams adapted. Every kid still got photographed.
The customer never saw the chaos.
17 dealers · ~$20M/month · one Donna
Corporate on one side. Independent dealers on the other.
At Canon, I supported 17 dealers — including 10 of the largest in the country — while making sure the people actually doing the work were heard.
8-hour class → real work
At BelAir, people were spending an entire shift sitting through training.
I replaced it with bite-sized, hands-on learning built into the work itself.
Screenshots → ReadDrop
My twin kept sending me books. They kept disappearing into our camera rolls.
So I built an app that turns book screenshots into a shelf.
I don’t need to know the answer when I walk in.
I’m here to help the business work without taking all of you.
Listen before fixing.
If we can see the pain but not what’s causing it, we’re not ready to fix it yet.
Evidence over ego.
I trust my gut enough to investigate it.
Not enough to call it proof.
Challenge the process, not the person.
If there’s a good reason something works that way, great.
If there isn’t, let’s stop doing it that way.
Stay until it works.
I’m not handing you a PDF and disappearing.
We try the fix in real life, see what breaks, and adjust.
Know where my lane ends.
I can fix the operation around legal, accounting, compliance, or specialized technical work.
The specialist still makes the specialist call.
Use the tools. Keep the judgment.
AI can find the broken bracket.
I still have to decide whether we’re building the right damn thing.
Pay it forward.
If somebody needs a hand and I can help, I usually do.
Good work should travel farther than the invoice.
I want you to get to the point where you don’t need me.
And when you do, I’ll be the person cheering loud enough to embarrass you.
Maybe paying the bar tab.